WORK SAMPLES
Examples of Media Coverage Obtained & Media Spokesperson Work:
Women and Black Workers Face Job Performance Bias, Yahoo! Money Column -- July 2022
https://news.yahoo.com/job-performance-bias-185759377.html
Female Founders Are More Successful Than Ever, Financial Times -- July 2022
www.ft.com/content/a6765050-7cb1-4817-9d95-8fce323a490c
It's Not About Whether You Conduct Performance Reviews, It's How Many, Morning Brew -- July 2022
www.hr-brew.com/stories/2022/07/01/it-s-not-about-whether-you-conduct-performance-reviews-it-s-how-many
Black Women Are Not Getting Quality Feedback at Work, Essence -- July 2022
https://www.essence.com/news/money-career/black-women-arent-getting-quality-feedback-at-work/
Black Women Are Less Likely to Get Quality Feedback at Work, Forbes -- June 2022
www.forbes.com/sites/darreonnadavis/2022/06/15/black-women-are-less-likely-to-get-quality-feedback-at-work-that-impacts-their-earnings-and-leadership-opportunities-over-time/?sh=7b36b7f57b7a
Workplace Study: Men Are Called 'Brilliant,' Women 'Overachievers,' Business Insider -- June 2022
https://www.businessinsider.com/performance-reviews-study-gender-race-impact-men-brilliant-women-overachievers-2022-6
How to Root Out Unconscious Bias in Layoffs, Protocol -- June 2022
www.protocol.com/newsletters/protocol-workplace/avoid-bias-layoffs?rebelltitem=5#rebelltitem5
Asian and White Men More Likely To Be Described as "Genius," Axios -- June 2022
https://www.axios.com/2022/06/17/performance-reviews-bias-racism-sexism
DeFi Startup Pillow Raises $3M, Finextra -- February 2022
https://www.finextra.com/pressarticle/91189/defi-startup-pillow-raises-3m
Pillow Raises $3M for Its DeFi Investment Platform, Finovate -- February 2022
https://finovate.com/pillow-raises-3-million-for-its-defi-investment-platform/
Conversational AI Continuing to Mature for Customer Service, Enterprise AI -- December 2021
www.enterpriseai.news/2021/12/15/conversational-ai-continuing-to-mature-for-customer-service/
Gnani.ai and transcosmos Partner to Bring Conversational AI to Contact Centers, Speech Technology -- December 2021
www.speechtechmag.com/Articles/News/Speech-Technology-News/Gnani.ai-and-transcosmos-Partner-to-Bring-Conversational-AI-to-Contact-Centers-150511.aspx
Gnani.ai and transcosmos, Inc. Partner to Deliver Exceptional CX with Conversational AI, Contact Center World -- December 2021
https://www.contactcenterworld.com/view/contact-center-news/gnani.ai-and-transcosmos-inc.-partner-to-deliver-exceptional-cx-with.aspx
Gnani.ai and transcosmos, Inc. Partner, MarTech Series -- December 2021
https://martechseries.com/predictive-ai/gnani-ai-and-transcosmos-inc-partner-to-deliver-exceptional-cx/
Forrmer CEO of Rappi Joins MedPass Board, Latin America Tech -- September 2021
http://www.latinamerica.tech/2021/09/07/former-ceo-of-rappi-joins-medpass-board/
Rappi CEO Joins MedPass Brazil Board, Latamlist -- September 2021
https://latamlist.com/rappi-ceo-sergio-saraiva-pontes-joins-medpass-board/
Emblem Partners with Psychiatric Urgent Care Provider [Mindful Urgent Care], New York Crains -- May 2021
www.crainsnewyork.com/health-pulse/state-readies-legislation-requiring-reimbursement-parity-prescription-drugs
ShareRing Joins Good Health Pass Collaborative as Contributor: Hospitality Tech -- April 2021
https://hospitalitytech.com/sharering-joins-good-health-pass-collaborative-contributor
U.S. International Students Face New Challenges; Rely on New Tech: MarketScale -- December 2020
https://marketscale.com/industries/education-technology/u-s-international-students/
Healthtech MedPass Secures an Additional $6M in Funding: Latamlist -- October 2020
latamlist.com/healthtech-medpass-secures-an-additional-6m-in-funding/
Brazilian Healthtech Startup MedPass Upgraded its Platform and Investors Liked -- LatinAmerica Tech: October 2020
http://www.latinamerica.tech/2020/10/12/brazilian-healthtech-startup-medpass-upgraded-its-platform-and-investors-liked/
This Company Helps Foreign Students Stay and Thrive in the U.S.: Poets and Quants -- September 2020
https://poetsandquants.com/2020/09/22/this-company-helps-foreign-mba-students-stay-thrive-in-the-u-s/
Q&A with former Detroit Housing Director Eugene Jones: Crains -- August 2020
https://www.crainsdetroit.com/real-estate/qa-former-detroit-housing-director-eugene-jones-eviction-wave-looming
National Housing Policy Needs a Complete Renovation: The Hill -- July 2020
https://thehill.com/opinion/civil-rights/508043-national-housing-policy-needs-a-complete-renovation
A Vision for Housing Policy for the Future: Governing -- July 2020
https://www.governing.com/community/A-Vision-for-Housing-Policy-for-the-Future.html
COVID-19 Health Workers Can Get Free PTSD Therapy: Modern Healthcare -- April 2020
www.modernhealthcare.com/safety-quality/live-updates-covid-19-april-16-30
NY Clinics Offer Free Group Therapy for COVID Health Workers: ABC-TV Channel 7 New York City -- April 2020
https://abc7ny.com/health/ny-clinic-offers-free-ptsd-therapy-to-healthcare-workers/6135377/
Is Mystery Shopping About To Gel Less...Mysterious?: Forbes -- Feb 2020
https://www.forbes.com/sites/lizengel/2020/02/26/is-mystery-shopping-about-to-get-lessmysterious/#158d32871356
Novel Growth Announces New $12M+ Fund for Tech: Startland News -- Dec. 2019
https://www.startlandnews.com/2019/12/novel-growth-fund/
Novel Growth Partners Closes $12M+ Oversubscribed Fund: BizJournals -- Dec. 2019
https://www.bizjournals.com/kansascity/news/2019/12/16/novel-growth-partners-closes-oversubscribed-fund.html
Revenue-Based Financing Firm Will Increase Its Tech Investment: Forbes -- Dec. 2019
https://www.forbes.com/sites/lizengel/2019/12/10/revenue-based-financing-firm-will-increase-its-tech-investment-in-the-midwest/#71959c84f083
Apprenticeship Designed to Bring Gov Contractor Biz to Smaller Firms: Technical.ly -- November 2019
https://technical.ly/baltimore/2019/11/22/ost-global-solutions-apprenticeship-government-contractor-business-development-smaller-firms/
Airgility Wins National Science Foundation Grant: LifePulseHealth -- September 2019
https://www.lifepulsehealth.com/pr/airgility-wins-national-science-foundation-small-business-innovation-research-sbir-phase-i-award-225k/224683/
Aurora Launches Tech Innovation District: Chicago Tribune -- July 2019
https://www.chicagotribune.com/suburbs/aurora-beacon-news/ct-abn-aurora-high-tech-st-0714-20190712-houdcdrytrdm7fyeazjjr4hpoy-story.html
Getting Your Workers Ready for AI: CMS Wire -- July 2018
https://www.cmswire.com/digital-workplace/getting-your-workers-and-culture-ready-for-ai-in-the-workplace/amp/
More Competition Needed for Federal Small Business Contracts: The Washington Examiner -- June 2018
https://www.washingtonexaminer.com/opinion/op-eds/needed-more-competition-for-federal-small-business-contracts
Interview with OST Global Solutions CEO: Bloomberg Radio -- April 2018
https://ostglobalsolutions.com/govcon-incubator/
Incubator Launched to Help Small Businesses Win Govt. Contracts: The Washington Post -- January 2018
https://www.washingtonpost.com/business/capitalbusiness/business-incubator-aims-to-help-small-firms-win-government-work/2018/01/20/424fb02e-fd53-11e7-8f66-
2df0b94bb98a_story.html?utm_term=.be30b4f9fd50
GovCon Incubator Wants to Connect Small Businesses with More Federal Contracts: Small Business Trends -- January 2018
https://smallbiztrends.com/2018/01/govcon-incubator-small-business.html
Strimm-TV Social Media Startup: Chicago Sun Times
https://chicago.suntimes.com/2016/11/12/18406736/sunday-sitdown-this-man-wants-you-to-create-your-own-tv-channel
Report: IT's Top Challenges and Priorities for 2016: Tech Republic
https://www.techrepublic.com/article/report-its-top-challenges-and-priorities-for-2016/
Law Firm Closes the Deal With Secure Storage: Baseline/CIO Insight
http://www.baselinemag.com/security/law-firm-closes-the-deal-with-secure-storage.html
Ex-DHS Cybersecurity Exec: Encryption is Key: Enterprise AI
https://www.enterpriseai.news/2015/08/05/ex-dhs-cybersecurity-exec-encryption-is-key/
MicroStrategy Turnaround: Washington Post
www.washingtonpost.com/archive/business/2003/09/15/microstrategy-opts-for-focus-over-flash/b881b8bd-18be-41cc-b034-7e0b07d5673d/?utm_term=.aea12edd8984
China Trade: CNN
http://money.cnn.com/2000/05/24/asia/china_reax/
High-Tech Industry & Congress: Barrons
http://www.barrons.com/articles/SB965430396369282598
Internet Copyright: The Wall Street Journal & CNET
http://www.wsj.com/articles/SB874351896768434000
http://news.cnet.com/2100-1023-246480.html
http://www.pewid.ch/JUS/wipo3.html
Online Privacy: Computerworld & PC World
http://www.computerworld.com/s/article/56513/Key_IT_trade_group_now_willing_to_support_federal_privacy_laws
http://www.pcworld.com/article/38922/digging_trenches_in_the_online_privacy_war.html
Other Topics
Electronic Signature Legislation: Los Angeles Times
http://articles.latimes.com/2000/jun/10/news/mn-39576
Electronic Signatures and E-Commerce: Philadelphia Inquirer
http://articles.philly.com/2000-10-01/business/25585606_1_electronic-signatures-growth-of-electronic-commerce-national-commerce-act
Immigration Reform Before Congress: Los Angeles Times
http://articles.latimes.com/2000/sep/25/news/mn-26496
MicroStrategy Lands Yahoo as Major Client: Washington Post
https://www.washingtonpost.com/archive/business/2002/06/28/microstrategy-lands-yahoo-as-major-client/af6cca1f-9627-47b9-aefe-5e80af15af85/
MicroStrategy Stock Rises on eBay Deal: Marketwatch
http://www.marketwatch.com/story/microstrategy-rises-on-ebay-deal
Cybersecurity and White House National Security Official: UPI
http://www.upi.com/Science_News/2002/01/25/White-House-firms-will-fix-cybersecurity/UPI-83041012018037/
MicroStrategy Files Patent Suit: Internet News
http://www.internetnews.com/ent-news/article.php/3288051
Predictive Analytics Software and U.S. Justice Department: Federal Computer Week
http://fcw.com/articles/2005/09/30/justice-bureau-deploys-more-predictive-analytics-software.aspx
General Motors Factories and IT: Control Engineering
http://www.controleng.com/index.php?id=2735&tx_ttnews[tt_news]=8799&cHash=275452
Access to Healthy Foods in Depressed Communities: Minneapolis Federal Reserve
https://www.minneapolisfed.org/publications/community-dividend/federal-initiative-brings-healthy-fare-to-food-deserts
Written and/or Placed Op-Eds, Articles & Blogs:
HR Dive -- March 2022
https://www.hrdive.com/news/an-inclusive-society-requires-inclusive-workplaces/620736/
The Hill -- July 2020
https://thehill.com/opinion/civil-rights/508043-national-housing-policy-needs-a-complete-renovation
Prince George's Post -- December 2019
http://www.pgpost.com/files/133145797.pdf
NetNewsLedger (Ontario, Canada) -- July 2019
http://www.netnewsledger.com/2019/07/27/sustained-action-needed-to-protect-canada-in-cyberspace/
The Washington Examiner -- June 2018
https://www.washingtonexaminer.com/opinion/op-eds/needed-more-competition-for-federal-small-business-contracts
The Hill -- November 2013
http://thehill.com/blogs/congress-blog/education/189600-tax-reform-must-not-impede-education-reform
eSchool News -- March 2014
http://www.eschoolnews.com/2014/03/31/innovative-schools-changes-251/
Perspectives Blog -- June 2014
http://allforone14.wordpress.com/2014/06/01/abcs-of-pr/
Press Release Examples:
Workplace Performance Feedback Shows Major Demographic Biases - June 2022
https://www.yahoo.com/now/workplace-performance-feedback-shows-major-123000341.html
DeFi Startup Pillow Raises $3M - February 2022
https://newsdirect.com/news/defi-startup-pillow-raises-3m-led-by-elevation-capital-and-marquee-angels-972827885
Gnani.ai and transcosmos, Inc. Partner to Deliver Exceptional CX with Conversational AI - December 2021
https://www.prweb.com/releases/gnani_ai_and_transcosmos_inc_partner_to_deliver_exceptional_cx_with_conversational_ai_in_global_contact_centers/prweb18371589.htm
Most College Students Support COVID Vaccine Mandates, But... - September 2021
https://www.nbcrightnow.com/news/state/most-college-students-support-covid-vaccine-mandates-but-hesitancy-remains/article_a358b49c-a92a-5fa6-9b4f-aca5afdbb918.html
Rappi CEO Joins MedPass Brazil Board (English, Spanish & Portuguese) - September 2021
https://money.yahoo.com/latin-american-tech-biz-leader-120000975.html
NYC Employees Now Have Access to Same-Day Mental Health Care - May 2021
www.pr.com/press-release/837045
ShareRing Joins Good Health Pass Collaborative - April 2021
https://www.prweb.com/releases/sharering_joins_good_health_pass_collaborative_as_contributor/prweb17855102.htm
EdTech Firms Finding Vital Capital from Non-Traditional Source - March 2021
finance.yahoo.com/news/edtech-firms-finding-vital-capital-130000456.html
Fast-Rising Online Grocery Delivery Startup Hires First COO - December 2020
https://www.grocerydive.com/press-release/20201215-fast-rising-online-grocery-delivery-startup-easybins-hires-first-coo/
Unfavorable Environment for U.S. International Students
Fuels Demand for Interstride - December 2020
www.pr.com/press-release/827388
Brazil's HealthTech App MedPass Gains Strong Investor Backing (Startup) -- October 2020
https://www.businesswire.com/news/home/20201012005020/en/Brazil%E2%80%99s-HealthTech-App-MedPass-Gains-Strong-Investor-Backing
Longstanding Housing Policy Leader Tackles Housing Crisis in New Book -- September 2020
https://www.prweb.com/releases/longstanding_housing_policy_leader_eugene_jones_tackles_u_s_housing_crisis_in_new_book/prweb17427280.htm
Surging Growth for Interstride -- July 2020
http://www.itnewsonline.com/pr.com/Surging-Growth-for-Interstride----Markets-Only-Full-Platform-for-Helping-International-Students-Advance-Careers/20563
National Public Housing Leader to Release New Book -- June 2020
https://www.prweb.com/releases/as_covid_19_worsens_housing_crisis_public_housings_mr_fixit_shares_insights_in_new_book/prweb17172802.htm
Dental Cupid Works to Ensure Access to Urgent Dental Care -- May 2020
https://www.prnewswire.com/news-releases/dental-cupid-works-to-ensure-access-to-urgent-dental-care-during-covid-crisis-301055033.html
PathologyWatch-Raises-5M-in-Series-A-Funding-to-Speed-Adoption-of-Digital-Dermatopathology-Solutions -- May 2020
www.businesswire.com/news/home/20200512005628/en/PathologyWatch-Raises-5M-in-Series-A-Funding-to-Speed-Adoption-of-Digital-Dermatopathology-Solutions
Free Virtual Group Therapy Offered to NYC COVID Health Workers -- April 2020
https://www.pr.com/press-release/810657
Global Healthcare Leader Uses CitrisBits for Augmented Reality App -- March 2020
https://www.prweb.com/releases/global_healthcare_leader_uses_citrusbits_to_create_augmented_reality_sales_demos_for_medical_diagnosis_equipment/prweb16980628.htm
Mystery Shopping Leader IntelliShop Creates Brand Standards and Compliance Division -- Feb. 2020
https://www.pr.com/press-release/806493
Caribbean's First Peer-to-Peer Car Rental Platform Launched (Startup) -- Feb. 2020
https://www.prnewswire.com/news-releases/caribbean-s-first-peer-to-peer-car-rental-platform-rent-yuh-ride-tm-launched-853482679.html
Distinct Revenue-Based Financing Firm Meeting Great Need in Tech Startup Market -- Dec. 2019
https://www.pr.com/press-release/801186
Nation's First Ever Registered Apprenticeship in Government Business Development -- Nov. 2019
https://www.benzinga.com/pressreleases/19/11/n14826399/nations-first-ever-registered-apprenticeship-in-government-business-development-approved-by-state-
NY State Cell Phone Use/Texting-Related Accidents Surge 86 Percent -- Nov. 2019
https://www.prnewswire.com/news-releases/ny-state-cell-phone-usetexting-related-accidents-surge-86-percent-300949580.html
State of Maryland Technology Development and OST Global Solutions -- Oct. 2019
https://www.prweb.com/releases/tedco_and_govcon_incubator_win_a_second_consecutive_u_s_sba_grant_to_train_small_businesses_in_a_new_fy2020_sbir_sttr_proposal_lab/prweb16631804.htm
Mindful Urgent Care Tackling Critical Mental Health Needs -- Oct. 2019
https://www.pr.com/press-release/795684
National Science Foundation Award Won by Airgility-- Sept. 2019
https://www.nbc29.com/story/41063042/airgility-wins-national-science-foundation-small-business-innovation-research-sbir-phase-i-award-225k
City of Aurora Tech Innovation District and Governor Pritzker -- July 2019
https://www.prweb.com/releases/governor_pritzker_heads_list_of_notables_to_launch_auroras_ambitious_605_innovation_district/prweb16427190.htm
Cyber Security Mogul Seeks Liberal Party Nomination -- June 2019
https://www.pr.com/press-release/787161
Secure Swiss Data -- June 2019
https://www.pr.com/press-release/787161
Chatspin -- June 2019
https://www.prweb.com/releases/fast_growing_random_video_chat_chatspin_vigorously_tackles_safety_issues_gains_interesting_new_market_data/
Secure Swiss Data -- April 2019
https://www.benzinga.com/pressreleases/19/04/r13530611/secure-swiss-data-ceo-david-bruno-shares-key-insights-at-toronto-cybersecurity-conference
OST Global Solutions -- October 2018
www.prweb.com/releases/govcon_incubator_will_help_write_proposals_and_train_small_businesses_for_maryland_technology_development_corporations_tedco_new_u_s_sba_grant/prweb15819207.htm
OST Global Solutions -- January 2018
www.prweb.com/releases/2018/01/prweb15075444.htm
AirKast -- August 2017
http://www.radioworld.com/thewire/airkast-to-provide-free-alexa-skills-to-800-north-american-radio-stationshosts/81/view
Product Development and Management Association -- April 2017
http://eprnews.com/chicago-conference-to-focus-on-business-innovation-whitespaces-105779/
Strimm-TV (Startup) -- October 2016
http://www.prweb.com/releases/2016/10/prweb13735309.htm
Strimm-TV (Startup) -- August 2016
http://www.prweb.com/releases/2016/08/prweb13587616.htm
Kensington Computer -- April 2016
https://www.newswire.com/news/it-pros-say-theyre-undervalued-in-workplace-10670694
ZeroLag -- August 2015
http://www.prweb.com/releases/2015/08/prweb12931823.htm
ZeroLag -- May 2015
https://www.prweb.com/releases/2015/05/prweb12701226.htm
ZeroLag -- April 2015
http://www.prweb.com/releases/2015/04/prweb12653316.htm
Clacov (Startup) -- March 2015
http://www.clacov.com/content/index/press_release_2
IFF -- October 2013
https://www.marketscreener.com/news/From-At-Risk-Youth-to-Homeless-Adults-and-Families-Leading-CDFI-IFF-is-Helping-to-Create-New-Beginn--17393508/
General Motors -- March 2010
http://media-newswire.com/release_1113756.html
SPSS -- August 2006
https://www.businesswire.com/news/home/20060828005146/en/K-12-School-Districts-Deploying-Predictive-Analytics-Software
SPSS -- August 2006
https://www.internetretailer.com/mobile/2006/08/07/pep-boys-deploys-spss-for-assortment-planning
SPSS -- March 2005
https://www.businesswire.com/news/home/20050307005168/en/SPSS-Predictive-Analytics-Accelerating-Cancer-Research-Childrens
MicroStrategy -- August 2004
http://www.finanznachrichten.de/nachrichten-2004-08/3698117-u-s-department-of-education-expands-use-of-microstrategy-business-intelligence-software-008.htm
MicroStrategy -- February 2004
http://www.comparebi.com/news/value-city-department-stores-dsw-and-filenes-basement-select-microstrategy-as-their-enterprise-reporting-standard/
MicroStrategy -- December 2002
ir.microstrategy.com/news-releases/news-release-details/worlds-third-largest-travel-group-thomas-cook-ag-using
MicroStrategy -- April 2002
www.digitalcommerce360.com/2002/04/30/microstrategy-reports-profitability-in-q1-2002/
American Electronics Association -- January 2000
https://clinton.presidentiallibraries.us/items/show/12164
American Electronics Association -- June 2000
https://www.ccianet.org/2000/06/ccia-concerned-about-governments-expanding-role-in-e-commerce/
Marc Brailov -- December 2018
https://www.einnews.com/pr_news/471458316/marc-brailov-public-relations-expands-services-for-startups-and-emerging-firms
Social Media Videos Produced:
IFF -- KIPP St. Louis Charter School -- 2013
https://vimeo.com/59674605
IFF-- Villard Square Grandfamily Housing -- 2013
http://vimeo.com/72666003
Marc Brailov Public Relations: Sample Client Testimonials: 2014-2021
Ron Welty
CEO
IntelliShop
“Marc was a pleasure to work with, very professional, a great communicator, knows his business, and most importantly, brought us the results of our public relations project that we had hoped for when we hired him!”
David Bruno
CEO
Secure Swiss Data
"Marc is an excellent, client-friendly public relations professional with superior communications skills and an innate ability to develop the right tactics to achieve a desired outcome, and to avoid some of the missteps that can impede success. I strongly recommend him for any challenging role."
Dmitry Kochman
CEO
Strimm-TV
"Marc was our PR adviser for several months. He created numerous press releases for our Internet Social Television Network (Strimm TV), successfully pitched the media community and provided communications advice. We were impressed with the quality of his work and with his experience. He is an extraordinary person. Highly recommended."
Julian Bashore
General Manager and Representative Director, Japan, MacDermid Performance Solutions
"Marc has assisted our firm with communications - both for an external audience and for internal stakeholders. He is a talented wordsmith who is able to spin the message appropriately (depending on the intended audience) and deliver highly effective content. I commend Marc highly for his individualized approach toward each client's prose and quick turnaround every time."
Heather Vescent
President and CEO
The Purple Tornado
"Marc had great PR insights and advice for me to add to my strategy to see the bigger picture."
Tamir Aldad
CEO
Mindful Urgent Care
“Exceeded our expectation and did an exceptional job. Very loyal and committed to the project. Responsive to email and strong communicator. Genuinely interested in doing a good job and producing results. We will be using him exclusively moving forward.”
Carey Landis
Business Owner, SaaS Maker & Cloud Computing Engineer Chief, SAIC
"Marc did an outstanding job of writing a press release that conveyed a highly complex topic in a creative way that was easy to understand. The press release jumps off the page as they say. I'm very pleased! I would highly recommend Marc!"
Alex Judd
Account Director
Bluepost Digital
"Marc took on the PR for an IT Pro report faced with short deadlines and a less than perfect story for media. However, his knowledge of relevant titles and diligence meant good coverage was still gained - despite the barriers. Would definitely recommend Marc."
Peris Kimani M. MBA
Founder / Director at Clacov.com Silicon Valley
"Marc is the consummate strategic communications leader. He has outstanding oral and written communications skills, is highly creative and always knows how to match time and resources with organizational goals. He's an expert at devising sound, long-term strategies to meet the challenges and seize the opportunities ahead. He's also personable, considerate and keeps his ego well in check. He's an exceptional professional."
Art Brown
CEO at S&A Financial
"Marc is a highly creative, entrepreneurial leader, with a great marketing sense that was very helpful to our small online commercial real estate brokerage firm. With a very limited budget, he created a Web site for us, got us traction on social media, especially Twitter, and launched our firm's first Web-based advertising. All of this helped increase our pipeline of potential deals five-fold. I highly recommend Marc for any organization large or small. He knows how to achieve the most with the least amount of resources."
Examples of Media Coverage Obtained & Media Spokesperson Work:
Women and Black Workers Face Job Performance Bias, Yahoo! Money Column -- July 2022
https://news.yahoo.com/job-performance-bias-185759377.html
Female Founders Are More Successful Than Ever, Financial Times -- July 2022
www.ft.com/content/a6765050-7cb1-4817-9d95-8fce323a490c
It's Not About Whether You Conduct Performance Reviews, It's How Many, Morning Brew -- July 2022
www.hr-brew.com/stories/2022/07/01/it-s-not-about-whether-you-conduct-performance-reviews-it-s-how-many
Black Women Are Not Getting Quality Feedback at Work, Essence -- July 2022
https://www.essence.com/news/money-career/black-women-arent-getting-quality-feedback-at-work/
Black Women Are Less Likely to Get Quality Feedback at Work, Forbes -- June 2022
www.forbes.com/sites/darreonnadavis/2022/06/15/black-women-are-less-likely-to-get-quality-feedback-at-work-that-impacts-their-earnings-and-leadership-opportunities-over-time/?sh=7b36b7f57b7a
Workplace Study: Men Are Called 'Brilliant,' Women 'Overachievers,' Business Insider -- June 2022
https://www.businessinsider.com/performance-reviews-study-gender-race-impact-men-brilliant-women-overachievers-2022-6
How to Root Out Unconscious Bias in Layoffs, Protocol -- June 2022
www.protocol.com/newsletters/protocol-workplace/avoid-bias-layoffs?rebelltitem=5#rebelltitem5
Asian and White Men More Likely To Be Described as "Genius," Axios -- June 2022
https://www.axios.com/2022/06/17/performance-reviews-bias-racism-sexism
DeFi Startup Pillow Raises $3M, Finextra -- February 2022
https://www.finextra.com/pressarticle/91189/defi-startup-pillow-raises-3m
Pillow Raises $3M for Its DeFi Investment Platform, Finovate -- February 2022
https://finovate.com/pillow-raises-3-million-for-its-defi-investment-platform/
Conversational AI Continuing to Mature for Customer Service, Enterprise AI -- December 2021
www.enterpriseai.news/2021/12/15/conversational-ai-continuing-to-mature-for-customer-service/
Gnani.ai and transcosmos Partner to Bring Conversational AI to Contact Centers, Speech Technology -- December 2021
www.speechtechmag.com/Articles/News/Speech-Technology-News/Gnani.ai-and-transcosmos-Partner-to-Bring-Conversational-AI-to-Contact-Centers-150511.aspx
Gnani.ai and transcosmos, Inc. Partner to Deliver Exceptional CX with Conversational AI, Contact Center World -- December 2021
https://www.contactcenterworld.com/view/contact-center-news/gnani.ai-and-transcosmos-inc.-partner-to-deliver-exceptional-cx-with.aspx
Gnani.ai and transcosmos, Inc. Partner, MarTech Series -- December 2021
https://martechseries.com/predictive-ai/gnani-ai-and-transcosmos-inc-partner-to-deliver-exceptional-cx/
Forrmer CEO of Rappi Joins MedPass Board, Latin America Tech -- September 2021
http://www.latinamerica.tech/2021/09/07/former-ceo-of-rappi-joins-medpass-board/
Rappi CEO Joins MedPass Brazil Board, Latamlist -- September 2021
https://latamlist.com/rappi-ceo-sergio-saraiva-pontes-joins-medpass-board/
Emblem Partners with Psychiatric Urgent Care Provider [Mindful Urgent Care], New York Crains -- May 2021
www.crainsnewyork.com/health-pulse/state-readies-legislation-requiring-reimbursement-parity-prescription-drugs
ShareRing Joins Good Health Pass Collaborative as Contributor: Hospitality Tech -- April 2021
https://hospitalitytech.com/sharering-joins-good-health-pass-collaborative-contributor
U.S. International Students Face New Challenges; Rely on New Tech: MarketScale -- December 2020
https://marketscale.com/industries/education-technology/u-s-international-students/
Healthtech MedPass Secures an Additional $6M in Funding: Latamlist -- October 2020
latamlist.com/healthtech-medpass-secures-an-additional-6m-in-funding/
Brazilian Healthtech Startup MedPass Upgraded its Platform and Investors Liked -- LatinAmerica Tech: October 2020
http://www.latinamerica.tech/2020/10/12/brazilian-healthtech-startup-medpass-upgraded-its-platform-and-investors-liked/
This Company Helps Foreign Students Stay and Thrive in the U.S.: Poets and Quants -- September 2020
https://poetsandquants.com/2020/09/22/this-company-helps-foreign-mba-students-stay-thrive-in-the-u-s/
Q&A with former Detroit Housing Director Eugene Jones: Crains -- August 2020
https://www.crainsdetroit.com/real-estate/qa-former-detroit-housing-director-eugene-jones-eviction-wave-looming
National Housing Policy Needs a Complete Renovation: The Hill -- July 2020
https://thehill.com/opinion/civil-rights/508043-national-housing-policy-needs-a-complete-renovation
A Vision for Housing Policy for the Future: Governing -- July 2020
https://www.governing.com/community/A-Vision-for-Housing-Policy-for-the-Future.html
COVID-19 Health Workers Can Get Free PTSD Therapy: Modern Healthcare -- April 2020
www.modernhealthcare.com/safety-quality/live-updates-covid-19-april-16-30
NY Clinics Offer Free Group Therapy for COVID Health Workers: ABC-TV Channel 7 New York City -- April 2020
https://abc7ny.com/health/ny-clinic-offers-free-ptsd-therapy-to-healthcare-workers/6135377/
Is Mystery Shopping About To Gel Less...Mysterious?: Forbes -- Feb 2020
https://www.forbes.com/sites/lizengel/2020/02/26/is-mystery-shopping-about-to-get-lessmysterious/#158d32871356
Novel Growth Announces New $12M+ Fund for Tech: Startland News -- Dec. 2019
https://www.startlandnews.com/2019/12/novel-growth-fund/
Novel Growth Partners Closes $12M+ Oversubscribed Fund: BizJournals -- Dec. 2019
https://www.bizjournals.com/kansascity/news/2019/12/16/novel-growth-partners-closes-oversubscribed-fund.html
Revenue-Based Financing Firm Will Increase Its Tech Investment: Forbes -- Dec. 2019
https://www.forbes.com/sites/lizengel/2019/12/10/revenue-based-financing-firm-will-increase-its-tech-investment-in-the-midwest/#71959c84f083
Apprenticeship Designed to Bring Gov Contractor Biz to Smaller Firms: Technical.ly -- November 2019
https://technical.ly/baltimore/2019/11/22/ost-global-solutions-apprenticeship-government-contractor-business-development-smaller-firms/
Airgility Wins National Science Foundation Grant: LifePulseHealth -- September 2019
https://www.lifepulsehealth.com/pr/airgility-wins-national-science-foundation-small-business-innovation-research-sbir-phase-i-award-225k/224683/
Aurora Launches Tech Innovation District: Chicago Tribune -- July 2019
https://www.chicagotribune.com/suburbs/aurora-beacon-news/ct-abn-aurora-high-tech-st-0714-20190712-houdcdrytrdm7fyeazjjr4hpoy-story.html
Getting Your Workers Ready for AI: CMS Wire -- July 2018
https://www.cmswire.com/digital-workplace/getting-your-workers-and-culture-ready-for-ai-in-the-workplace/amp/
More Competition Needed for Federal Small Business Contracts: The Washington Examiner -- June 2018
https://www.washingtonexaminer.com/opinion/op-eds/needed-more-competition-for-federal-small-business-contracts
Interview with OST Global Solutions CEO: Bloomberg Radio -- April 2018
https://ostglobalsolutions.com/govcon-incubator/
Incubator Launched to Help Small Businesses Win Govt. Contracts: The Washington Post -- January 2018
https://www.washingtonpost.com/business/capitalbusiness/business-incubator-aims-to-help-small-firms-win-government-work/2018/01/20/424fb02e-fd53-11e7-8f66-
2df0b94bb98a_story.html?utm_term=.be30b4f9fd50
GovCon Incubator Wants to Connect Small Businesses with More Federal Contracts: Small Business Trends -- January 2018
https://smallbiztrends.com/2018/01/govcon-incubator-small-business.html
Strimm-TV Social Media Startup: Chicago Sun Times
https://chicago.suntimes.com/2016/11/12/18406736/sunday-sitdown-this-man-wants-you-to-create-your-own-tv-channel
Report: IT's Top Challenges and Priorities for 2016: Tech Republic
https://www.techrepublic.com/article/report-its-top-challenges-and-priorities-for-2016/
Law Firm Closes the Deal With Secure Storage: Baseline/CIO Insight
http://www.baselinemag.com/security/law-firm-closes-the-deal-with-secure-storage.html
Ex-DHS Cybersecurity Exec: Encryption is Key: Enterprise AI
https://www.enterpriseai.news/2015/08/05/ex-dhs-cybersecurity-exec-encryption-is-key/
MicroStrategy Turnaround: Washington Post
www.washingtonpost.com/archive/business/2003/09/15/microstrategy-opts-for-focus-over-flash/b881b8bd-18be-41cc-b034-7e0b07d5673d/?utm_term=.aea12edd8984
China Trade: CNN
http://money.cnn.com/2000/05/24/asia/china_reax/
High-Tech Industry & Congress: Barrons
http://www.barrons.com/articles/SB965430396369282598
Internet Copyright: The Wall Street Journal & CNET
http://www.wsj.com/articles/SB874351896768434000
http://news.cnet.com/2100-1023-246480.html
http://www.pewid.ch/JUS/wipo3.html
Online Privacy: Computerworld & PC World
http://www.computerworld.com/s/article/56513/Key_IT_trade_group_now_willing_to_support_federal_privacy_laws
http://www.pcworld.com/article/38922/digging_trenches_in_the_online_privacy_war.html
Other Topics
Electronic Signature Legislation: Los Angeles Times
http://articles.latimes.com/2000/jun/10/news/mn-39576
Electronic Signatures and E-Commerce: Philadelphia Inquirer
http://articles.philly.com/2000-10-01/business/25585606_1_electronic-signatures-growth-of-electronic-commerce-national-commerce-act
Immigration Reform Before Congress: Los Angeles Times
http://articles.latimes.com/2000/sep/25/news/mn-26496
MicroStrategy Lands Yahoo as Major Client: Washington Post
https://www.washingtonpost.com/archive/business/2002/06/28/microstrategy-lands-yahoo-as-major-client/af6cca1f-9627-47b9-aefe-5e80af15af85/
MicroStrategy Stock Rises on eBay Deal: Marketwatch
http://www.marketwatch.com/story/microstrategy-rises-on-ebay-deal
Cybersecurity and White House National Security Official: UPI
http://www.upi.com/Science_News/2002/01/25/White-House-firms-will-fix-cybersecurity/UPI-83041012018037/
MicroStrategy Files Patent Suit: Internet News
http://www.internetnews.com/ent-news/article.php/3288051
Predictive Analytics Software and U.S. Justice Department: Federal Computer Week
http://fcw.com/articles/2005/09/30/justice-bureau-deploys-more-predictive-analytics-software.aspx
General Motors Factories and IT: Control Engineering
http://www.controleng.com/index.php?id=2735&tx_ttnews[tt_news]=8799&cHash=275452
Access to Healthy Foods in Depressed Communities: Minneapolis Federal Reserve
https://www.minneapolisfed.org/publications/community-dividend/federal-initiative-brings-healthy-fare-to-food-deserts
Written and/or Placed Op-Eds, Articles & Blogs:
HR Dive -- March 2022
https://www.hrdive.com/news/an-inclusive-society-requires-inclusive-workplaces/620736/
The Hill -- July 2020
https://thehill.com/opinion/civil-rights/508043-national-housing-policy-needs-a-complete-renovation
Prince George's Post -- December 2019
http://www.pgpost.com/files/133145797.pdf
NetNewsLedger (Ontario, Canada) -- July 2019
http://www.netnewsledger.com/2019/07/27/sustained-action-needed-to-protect-canada-in-cyberspace/
The Washington Examiner -- June 2018
https://www.washingtonexaminer.com/opinion/op-eds/needed-more-competition-for-federal-small-business-contracts
The Hill -- November 2013
http://thehill.com/blogs/congress-blog/education/189600-tax-reform-must-not-impede-education-reform
eSchool News -- March 2014
http://www.eschoolnews.com/2014/03/31/innovative-schools-changes-251/
Perspectives Blog -- June 2014
http://allforone14.wordpress.com/2014/06/01/abcs-of-pr/
Press Release Examples:
Workplace Performance Feedback Shows Major Demographic Biases - June 2022
https://www.yahoo.com/now/workplace-performance-feedback-shows-major-123000341.html
DeFi Startup Pillow Raises $3M - February 2022
https://newsdirect.com/news/defi-startup-pillow-raises-3m-led-by-elevation-capital-and-marquee-angels-972827885
Gnani.ai and transcosmos, Inc. Partner to Deliver Exceptional CX with Conversational AI - December 2021
https://www.prweb.com/releases/gnani_ai_and_transcosmos_inc_partner_to_deliver_exceptional_cx_with_conversational_ai_in_global_contact_centers/prweb18371589.htm
Most College Students Support COVID Vaccine Mandates, But... - September 2021
https://www.nbcrightnow.com/news/state/most-college-students-support-covid-vaccine-mandates-but-hesitancy-remains/article_a358b49c-a92a-5fa6-9b4f-aca5afdbb918.html
Rappi CEO Joins MedPass Brazil Board (English, Spanish & Portuguese) - September 2021
https://money.yahoo.com/latin-american-tech-biz-leader-120000975.html
NYC Employees Now Have Access to Same-Day Mental Health Care - May 2021
www.pr.com/press-release/837045
ShareRing Joins Good Health Pass Collaborative - April 2021
https://www.prweb.com/releases/sharering_joins_good_health_pass_collaborative_as_contributor/prweb17855102.htm
EdTech Firms Finding Vital Capital from Non-Traditional Source - March 2021
finance.yahoo.com/news/edtech-firms-finding-vital-capital-130000456.html
Fast-Rising Online Grocery Delivery Startup Hires First COO - December 2020
https://www.grocerydive.com/press-release/20201215-fast-rising-online-grocery-delivery-startup-easybins-hires-first-coo/
Unfavorable Environment for U.S. International Students
Fuels Demand for Interstride - December 2020
www.pr.com/press-release/827388
Brazil's HealthTech App MedPass Gains Strong Investor Backing (Startup) -- October 2020
https://www.businesswire.com/news/home/20201012005020/en/Brazil%E2%80%99s-HealthTech-App-MedPass-Gains-Strong-Investor-Backing
Longstanding Housing Policy Leader Tackles Housing Crisis in New Book -- September 2020
https://www.prweb.com/releases/longstanding_housing_policy_leader_eugene_jones_tackles_u_s_housing_crisis_in_new_book/prweb17427280.htm
Surging Growth for Interstride -- July 2020
http://www.itnewsonline.com/pr.com/Surging-Growth-for-Interstride----Markets-Only-Full-Platform-for-Helping-International-Students-Advance-Careers/20563
National Public Housing Leader to Release New Book -- June 2020
https://www.prweb.com/releases/as_covid_19_worsens_housing_crisis_public_housings_mr_fixit_shares_insights_in_new_book/prweb17172802.htm
Dental Cupid Works to Ensure Access to Urgent Dental Care -- May 2020
https://www.prnewswire.com/news-releases/dental-cupid-works-to-ensure-access-to-urgent-dental-care-during-covid-crisis-301055033.html
PathologyWatch-Raises-5M-in-Series-A-Funding-to-Speed-Adoption-of-Digital-Dermatopathology-Solutions -- May 2020
www.businesswire.com/news/home/20200512005628/en/PathologyWatch-Raises-5M-in-Series-A-Funding-to-Speed-Adoption-of-Digital-Dermatopathology-Solutions
Free Virtual Group Therapy Offered to NYC COVID Health Workers -- April 2020
https://www.pr.com/press-release/810657
Global Healthcare Leader Uses CitrisBits for Augmented Reality App -- March 2020
https://www.prweb.com/releases/global_healthcare_leader_uses_citrusbits_to_create_augmented_reality_sales_demos_for_medical_diagnosis_equipment/prweb16980628.htm
Mystery Shopping Leader IntelliShop Creates Brand Standards and Compliance Division -- Feb. 2020
https://www.pr.com/press-release/806493
Caribbean's First Peer-to-Peer Car Rental Platform Launched (Startup) -- Feb. 2020
https://www.prnewswire.com/news-releases/caribbean-s-first-peer-to-peer-car-rental-platform-rent-yuh-ride-tm-launched-853482679.html
Distinct Revenue-Based Financing Firm Meeting Great Need in Tech Startup Market -- Dec. 2019
https://www.pr.com/press-release/801186
Nation's First Ever Registered Apprenticeship in Government Business Development -- Nov. 2019
https://www.benzinga.com/pressreleases/19/11/n14826399/nations-first-ever-registered-apprenticeship-in-government-business-development-approved-by-state-
NY State Cell Phone Use/Texting-Related Accidents Surge 86 Percent -- Nov. 2019
https://www.prnewswire.com/news-releases/ny-state-cell-phone-usetexting-related-accidents-surge-86-percent-300949580.html
State of Maryland Technology Development and OST Global Solutions -- Oct. 2019
https://www.prweb.com/releases/tedco_and_govcon_incubator_win_a_second_consecutive_u_s_sba_grant_to_train_small_businesses_in_a_new_fy2020_sbir_sttr_proposal_lab/prweb16631804.htm
Mindful Urgent Care Tackling Critical Mental Health Needs -- Oct. 2019
https://www.pr.com/press-release/795684
National Science Foundation Award Won by Airgility-- Sept. 2019
https://www.nbc29.com/story/41063042/airgility-wins-national-science-foundation-small-business-innovation-research-sbir-phase-i-award-225k
City of Aurora Tech Innovation District and Governor Pritzker -- July 2019
https://www.prweb.com/releases/governor_pritzker_heads_list_of_notables_to_launch_auroras_ambitious_605_innovation_district/prweb16427190.htm
Cyber Security Mogul Seeks Liberal Party Nomination -- June 2019
https://www.pr.com/press-release/787161
Secure Swiss Data -- June 2019
https://www.pr.com/press-release/787161
Chatspin -- June 2019
https://www.prweb.com/releases/fast_growing_random_video_chat_chatspin_vigorously_tackles_safety_issues_gains_interesting_new_market_data/
Secure Swiss Data -- April 2019
https://www.benzinga.com/pressreleases/19/04/r13530611/secure-swiss-data-ceo-david-bruno-shares-key-insights-at-toronto-cybersecurity-conference
OST Global Solutions -- October 2018
www.prweb.com/releases/govcon_incubator_will_help_write_proposals_and_train_small_businesses_for_maryland_technology_development_corporations_tedco_new_u_s_sba_grant/prweb15819207.htm
OST Global Solutions -- January 2018
www.prweb.com/releases/2018/01/prweb15075444.htm
AirKast -- August 2017
http://www.radioworld.com/thewire/airkast-to-provide-free-alexa-skills-to-800-north-american-radio-stationshosts/81/view
Product Development and Management Association -- April 2017
http://eprnews.com/chicago-conference-to-focus-on-business-innovation-whitespaces-105779/
Strimm-TV (Startup) -- October 2016
http://www.prweb.com/releases/2016/10/prweb13735309.htm
Strimm-TV (Startup) -- August 2016
http://www.prweb.com/releases/2016/08/prweb13587616.htm
Kensington Computer -- April 2016
https://www.newswire.com/news/it-pros-say-theyre-undervalued-in-workplace-10670694
ZeroLag -- August 2015
http://www.prweb.com/releases/2015/08/prweb12931823.htm
ZeroLag -- May 2015
https://www.prweb.com/releases/2015/05/prweb12701226.htm
ZeroLag -- April 2015
http://www.prweb.com/releases/2015/04/prweb12653316.htm
Clacov (Startup) -- March 2015
http://www.clacov.com/content/index/press_release_2
IFF -- October 2013
https://www.marketscreener.com/news/From-At-Risk-Youth-to-Homeless-Adults-and-Families-Leading-CDFI-IFF-is-Helping-to-Create-New-Beginn--17393508/
General Motors -- March 2010
http://media-newswire.com/release_1113756.html
SPSS -- August 2006
https://www.businesswire.com/news/home/20060828005146/en/K-12-School-Districts-Deploying-Predictive-Analytics-Software
SPSS -- August 2006
https://www.internetretailer.com/mobile/2006/08/07/pep-boys-deploys-spss-for-assortment-planning
SPSS -- March 2005
https://www.businesswire.com/news/home/20050307005168/en/SPSS-Predictive-Analytics-Accelerating-Cancer-Research-Childrens
MicroStrategy -- August 2004
http://www.finanznachrichten.de/nachrichten-2004-08/3698117-u-s-department-of-education-expands-use-of-microstrategy-business-intelligence-software-008.htm
MicroStrategy -- February 2004
http://www.comparebi.com/news/value-city-department-stores-dsw-and-filenes-basement-select-microstrategy-as-their-enterprise-reporting-standard/
MicroStrategy -- December 2002
ir.microstrategy.com/news-releases/news-release-details/worlds-third-largest-travel-group-thomas-cook-ag-using
MicroStrategy -- April 2002
www.digitalcommerce360.com/2002/04/30/microstrategy-reports-profitability-in-q1-2002/
American Electronics Association -- January 2000
https://clinton.presidentiallibraries.us/items/show/12164
American Electronics Association -- June 2000
https://www.ccianet.org/2000/06/ccia-concerned-about-governments-expanding-role-in-e-commerce/
Marc Brailov -- December 2018
https://www.einnews.com/pr_news/471458316/marc-brailov-public-relations-expands-services-for-startups-and-emerging-firms
Social Media Videos Produced:
IFF -- KIPP St. Louis Charter School -- 2013
https://vimeo.com/59674605
IFF-- Villard Square Grandfamily Housing -- 2013
http://vimeo.com/72666003
Marc Brailov Public Relations: Sample Client Testimonials: 2014-2021
Ron Welty
CEO
IntelliShop
“Marc was a pleasure to work with, very professional, a great communicator, knows his business, and most importantly, brought us the results of our public relations project that we had hoped for when we hired him!”
David Bruno
CEO
Secure Swiss Data
"Marc is an excellent, client-friendly public relations professional with superior communications skills and an innate ability to develop the right tactics to achieve a desired outcome, and to avoid some of the missteps that can impede success. I strongly recommend him for any challenging role."
Dmitry Kochman
CEO
Strimm-TV
"Marc was our PR adviser for several months. He created numerous press releases for our Internet Social Television Network (Strimm TV), successfully pitched the media community and provided communications advice. We were impressed with the quality of his work and with his experience. He is an extraordinary person. Highly recommended."
Julian Bashore
General Manager and Representative Director, Japan, MacDermid Performance Solutions
"Marc has assisted our firm with communications - both for an external audience and for internal stakeholders. He is a talented wordsmith who is able to spin the message appropriately (depending on the intended audience) and deliver highly effective content. I commend Marc highly for his individualized approach toward each client's prose and quick turnaround every time."
Heather Vescent
President and CEO
The Purple Tornado
"Marc had great PR insights and advice for me to add to my strategy to see the bigger picture."
Tamir Aldad
CEO
Mindful Urgent Care
“Exceeded our expectation and did an exceptional job. Very loyal and committed to the project. Responsive to email and strong communicator. Genuinely interested in doing a good job and producing results. We will be using him exclusively moving forward.”
Carey Landis
Business Owner, SaaS Maker & Cloud Computing Engineer Chief, SAIC
"Marc did an outstanding job of writing a press release that conveyed a highly complex topic in a creative way that was easy to understand. The press release jumps off the page as they say. I'm very pleased! I would highly recommend Marc!"
Alex Judd
Account Director
Bluepost Digital
"Marc took on the PR for an IT Pro report faced with short deadlines and a less than perfect story for media. However, his knowledge of relevant titles and diligence meant good coverage was still gained - despite the barriers. Would definitely recommend Marc."
Peris Kimani M. MBA
Founder / Director at Clacov.com Silicon Valley
"Marc is the consummate strategic communications leader. He has outstanding oral and written communications skills, is highly creative and always knows how to match time and resources with organizational goals. He's an expert at devising sound, long-term strategies to meet the challenges and seize the opportunities ahead. He's also personable, considerate and keeps his ego well in check. He's an exceptional professional."
Art Brown
CEO at S&A Financial
"Marc is a highly creative, entrepreneurial leader, with a great marketing sense that was very helpful to our small online commercial real estate brokerage firm. With a very limited budget, he created a Web site for us, got us traction on social media, especially Twitter, and launched our firm's first Web-based advertising. All of this helped increase our pipeline of potential deals five-fold. I highly recommend Marc for any organization large or small. He knows how to achieve the most with the least amount of resources."
